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ROAD

← Framework Chooser

When to use

  • Evaluating options (vendor, build vs buy, strategy).
  • You have a defined set of alternatives and criteria.
  • You need a documented recommendation and rationale.

When not to use

  • Creating content → CORE/CREATE/DARE.
  • Problem analysis without comparing options → PARA.

Template

Copy/paste template
RECOGNIZE: [Decision to make; why it matters; timeline and constraints]
OPTIONS: [List alternatives]
ANALYZE: Evaluate each on [criteria]. Consider [resources, constraints].
DECIDE: Recommend one path with justification, runner-up, risks, and implementation outline.

Example

RECOGNIZE: Select CDP; need by end of Q1; $200K–$400K/year. OPTIONS: Build custom, enterprise CDP, open-source, CRM-native. ANALYZE: Timeline, TCO, integration, scalability, team capability, lock-in, compliance. DECIDE: Recommendation + runner-up + risks + roadmap.