Spot churn risk, expansion and escalations early, across every system.
Example: An account renewing next quarter cut active users by a third while opening two priority support tickets. Snowfire raises the Signal before the renewal call, with the account owner attached.
750+ connectorsAbout 24 hours to first lookSOC 2 Compliant
The cost of seeing account changes late
In a technology company the early signs of churn are spread across systems. Usage and seat utilization sit in product analytics, health scores in the customer success tool, tickets in the support desk, invoices in billing and the renewal date in the CRM. Each team sees its own piece.
So the risk shows up at the QBR or on the renewal call, after the customer has decided. Revenue explains the GRR miss in the forecast, and finance hears about it when the invoice goes unpaid.
What Signals flag for technology companies
A Signal watches the account metrics you choose, such as seat utilization, priority tickets or NRR. When one moves past its line, Snowfire raises it with the reason and a next step, before the QBR or the renewal call.
- Renewal risk. Falling usage or seat utilization, priority tickets or late payments on accounts renewing soon, with the account owner attached.
- Expansion and contraction. Accounts adding or cutting seats, the product areas behind the change, and what it means for ARR and NRR.
- Pipeline off pace. Segments, regions or partners where deals are moving, with the deals behind each one.
Watching your customer metrics
- Priority tickets, renewing accountsAlert above 1014Crossed
- Seats added this monthAlert below 60120
- Pipeline coverageAlert below 2.5x3.2x
- Gross revenue retentionAlert below 88%92%
Crosses the threshold
Priority tickets, renewing accounts
6to14Up 8
1 crossed its threshold3 within threshold
Raised as a Signal1 new
SignalRaised this morningExample Priority tickets from accounts renewing this half rose to 14.
- Why
- Most of the new tickets come from three accounts on the same product area.
- Next step
- Ask customer success to call those account owners before renewal planning.
From- Support
- CRM
Use cases for technology companies
Product usage falls before a renewal
Weekly active users and seat utilization drop at an account that renews next quarter, while its health score has not moved yet. Snowfire raises a Signal with the usage trend, open tickets and the renewal date from the CRM, and suggests a save plan review with the account owner.
Who acts: Customer success leader and the account ownerAn account is ready to expand
An account is close to its seat limit and a new team has started using the product. Snowfire raises a Signal with usage by team, the contract terms, current ARR and any open pipeline, and suggests an expansion conversation before the next QBR.
Who acts: Account executive and CROSupport escalations on a key account
A key account opens several priority tickets in one week. Snowfire raises a Signal with the tickets, the product area, the account’s ARR and its renewal date, and suggests an executive check-in and a fix plan with support.
Who acts: Head of support and customer success leader
Want to see which renewals Snowfire would have flagged last quarter?
Outside the company
External Signals cover what changes around your accounts, linked to the original source.
- Competitors: Launches, pricing and packaging.
- Customers: Leadership changes, funding news and layoffs at your accounts.
- Regulation: Data and privacy rules in the markets you sell into.
Agents scan the web
- A competitor cut the list price of its mid-market plan by 20%.
- Tallbright named a new CIO, 90 days before its renewal.
- A developer conference announced next year’s dates.
- A privacy rule changed in a region you don’t sell into.
Checked against your context
- Goal Protect renewals
- Role VP Customer Success
- Preference Only high impact
2 kept2 filtered out
Raised as Signals2 new1 of 2 new
External SignalExample A competitor cut its mid-market list price by 20%.
- Why it matters
- Twelve of your renewals this half are on the comparable plan.
- Next step
- Brief the owners of those renewals before pricing talks.
From- Competitor pricing page
- CRM
External SignalExample Tallbright has a new CIO, 90 days before its renewal.
- Why it matters
- Your executive sponsor there reported to the outgoing CIO.
- Next step
- Ask the account team to set up an introduction with the new CIO.
From- Company news
- CRM
Questions
Questions technology executives ask Snowfire
- Which renewals next quarter show falling usage?
- Which of those accounts also opened priority tickets?
- Which segments are behind on pipeline this quarter, and why?
How is this different from the health scores in our customer success platform?
A health score lives inside one tool. Snowfire reads across your CRM, product usage, billing and support systems, watches the metrics you choose and raises a Signal when one moves, with the reason, the sources and the SQL behind the number.
Can we see how NRR, GRR and the other numbers are calculated?
Yes. Each metric shows its definition, formula and sources, and the SQL can be viewed and edited from the metric detail view, so customer success, revenue and finance work from one NRR.
Which systems do you connect to?
Snowfire has 750+ connectors across CRM, billing, support, product analytics and data warehouses, the systems where usage, tickets, invoices and renewal dates live. Bring your list to the demo.
Does it replace our CRM or customer success tool?
No. It reads them and connects them to the product usage, billing and support data around them.
Is it secure, and where does it run?
Snowfire is SOC 2 Compliant. For customer and product usage data, choose where it runs: our cloud, your private cloud (VPC) or on-prem.
What does it cost?
Pricing is Enterprise, so it is set with your team rather than listed here.