Spot outflows and margin drift early, and go into client meetings prepared.
Example: Outflows in one client segment ran ahead of last quarter while a competitor cut fees on a similar product. Snowfire raises the Signal with the accounts and relationship managers behind it.
750+ connectorsAbout 24 hours to first lookSOC 2 Compliant
The cost of finding out at month end
A financial services firm already holds the early signs: client activity and each relationship manager’s book of business in the CRM, balances, AUM and transactions in the data warehouse, cost, NIM and margin in finance systems. Each team reports its own version on its own schedule.
So a client segment that is drifting away, a product whose NIM is thinning or a share of wallet slipping to a competitor shows up in the month-end pack. By then the leadership meeting is explaining the number instead of acting on it.
What Signals flag for financial services
A Signal watches the business metrics you choose, such as AUM by segment, NIM or cost-to-income. When one moves past its line, Snowfire raises it with the reason and a next step, between month-end packs.
- Client attrition and outflows. Segments, products or relationship managers where deposits, AUM, activity or wallet share dropped, with the accounts behind it.
- New business off pace. Pipeline by product, region or channel against plan, with the deals behind the gap.
- Margin and cost drift. NIM, pricing and operating cost moving against plan, by business line.
Watching your business metrics
- Cost-to-income, one business lineAlert above 65%68%Crossed
- New accounts openedAlert below 300420
- Fee income against planAlert below 95%98%
- Net interest marginAlert below 2.8%3.1%
Crosses the threshold
Cost-to-income, one business line
61%to68%Up 7 pts
1 crossed its threshold3 within threshold
Raised as a Signal1 new
SignalRaised this morningExample The cost-to-income ratio in one business line rose to 68%.
- Why
- Operating cost grew faster than fee income for two months in a row.
- Next step
- Review the cost lines behind it with the business line head before the monthly review.
From- Finance system
- Data warehouse
Use cases for financial services
Deposits or assets start to leave
Deposits or AUM in one client segment fall for several weeks after a rate move, more than the segment’s usual deposit beta. Snowfire raises a Signal with the accounts behind the outflow, related rate or fee moves in the market and each account’s relationship manager, and suggests which clients to call first.
Who acts: Business line head and relationship managersCost-to-income drifts in a business line
Operating cost in one business line grows faster than its income while NIM narrows. Snowfire raises a Signal with the cost lines behind the change, measured against plan, and suggests a review with the business line head before the monthly review.
Who acts: CFO and business line headPreparing for a client meeting
A relationship manager reviews their book of business ahead of a client meeting this week. In Chat, Snowfire pulls together the client’s recent activity, balance changes, share of wallet where you track it, open service requests and related market news, with sources, and suggests what to raise.
Who acts: Relationship manager
Want to see what Snowfire would flag before your next monthly business review?
Outside the company
External Signals cover what changes around the firm, linked to the original source.
- Competitors: Rates, fees and product launches.
- Regulators: New rules and reporting guidance for your product lines.
- Clients: Leadership changes and news at the firms you serve.
Agents scan the web
- A competitor raised its savings rate by half a point.
- New reporting guidance covers one of your product lines.
- A banking conference announced its agenda.
- A client you no longer serve opened a new office.
Checked against your context
- Goal Keep client balances
- Role CFO
- Preference Only high impact
2 kept2 filtered out
Raised as Signals2 new1 of 2 new
External SignalExample A competitor raised its savings rate by half a point.
- Why it matters
- Balances in your matching client segment have been flat for a month.
- Next step
- Ask treasury and product to review your rate before the monthly review.
From- Competitor site
- Data warehouse
External SignalExample New reporting guidance covers one of your product lines.
- Why it matters
- It changes how the product’s fees are shown to clients.
- Next step
- Ask compliance and finance to scope the change and its timing.
From- Regulator update
- Finance system
Questions
Questions financial services executives ask Snowfire
- Which client segments had outflows this month, and why?
- Where is new business behind plan by product?
- Which costs are running ahead of budget, and since when?
How is this different from our BI dashboards and the month-end pack?
BI and the month-end pack show the numbers once they are reported. Snowfire reads across your CRM, finance systems and data warehouse, watches the metrics you choose and raises a Signal when one moves, with the reason, the sources and the SQL behind the number.
Can we see how cost-to-income, NIM and the other numbers are calculated?
Yes. Each metric shows its definition, formula and sources, and the SQL can be viewed and edited from the metric detail view, so finance and each business line work from one definition.
Can we limit who sees each system’s data?
Yes. Define which teams and roles can access data from each connector, and choose which tables and columns sync.
Does it replace our CRM or reporting tools?
No. It reads your CRM, finance systems and data warehouse and connects them; your reporting stays in place.
Is it secure, and where does it run?
Snowfire is SOC 2 Compliant. For client and finance data, choose where it runs: our cloud, your private cloud (VPC) or on-prem.
What does it cost?
Pricing is Enterprise, so it is set with your team rather than listed here.