Privacy Policy

Owner and Data Controller

16192 Coastal Hwy
Lewes, DE 19958
Owner contact email: info@snowfire.ai

Types of Data Collected

Among the types of Personal Data that this Website collects, by itself or through third parties, there are:

• Trackers
• Usage Data
• Number of Users
• Session Statistics
• Clicks
• Company Name
• Username

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.
Users are responsible for any third-party Personal Data obtained, published, or shared through this Website.

Mode and Place of Processing the Data

Methods of Processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.
Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention Time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The Purposes of Processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following:

• Analytics
• Displaying content from external platforms
• Tag management
• Infrastructure monitoring
• Interaction with external social networks and platforms
• Platform services and hosting
• Traffic optimization and distribution
• User database management
• Remarketing and behavioral targeting
• Advertising

Detailed Information on the Processing of Personal Data

Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e., displaying ads tailored to the User’s interests and behavior, including those detected outside this Website.
For more information, please check the privacy policies of the relevant services.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.

Meta Ads Conversion Tracking (Meta Pixel)
Company: Meta Platforms, Inc.
Place of Processing: United States
Personal Data Processed: Trackers, Usage Data

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics 4
Company: Google LLC
Place of Processing: United States
Personal Data Processed: Number of Users, Session Statistics, Trackers, Usage Data

Meta Events Manager
Company: Meta Platforms, Inc.
Place of Processing: United States
Personal Data Processed: Clicks

Displaying Content from External Platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Google Fonts
Company: Google LLC
Place of Processing: United States
Personal Data Processed: Trackers, Usage Data

Wistia Widget
Personal Data Processed: Trackers, Usage Data

Infrastructure Monitoring

This type of service allows this Website to monitor the use and behavior of its components so its performance, operation, maintenance, and troubleshooting can be improved.
Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of this Website.

Sentry
Personal Data Processed: Various types of Data as specified in the privacy policy of the service

Interaction with External Social Networks and Platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.
The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
It is recommended to log out from the respective services to ensure that the processed data on this Website isn’t being connected back to the User’s profile.

X Post Button and Social Widgets
Personal Data Processed: Trackers, Usage Data

Platform Services and Hosting

These services have the purpose of hosting and running key components of this Website, therefore allowing the provision of this Website from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g., analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Webflow
Personal Data Processed: Usage Data

Remarketing and Behavioral Targeting

This type of service allows this Website and its partners to inform, optimize, and serve advertising based on past use of this Website by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.

LinkedIn Website Retargeting
Personal Data Processed: Trackers, Usage Data

Tag Management

This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager
Company: Google LLC
Place of Processing: United States
Personal Data Processed: Trackers

Traffic Optimization and Distribution

This type of service allows this Website to distribute their content using servers located across different countries and to optimize their performance.
Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Website and the User's browser.
Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

Cloudflare
Personal Data Processed: Various types of Data as specified in the privacy policy of the service

Google Hosted Libraries
Company: Google LLC
Place of Processing: United States
Personal Data Processed: Trackers, Usage Data

User Database Management

This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Website, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving this Website.
Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Website.

HubSpot CRM
Company: HubSpot, Inc.
Place of Processing: United States
Personal Data Processed: Company Name, Username

Information on Opting Out of Interest-Based Advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Cookie Policy

This Website uses Trackers. To learn more, Users may consult the Cookie Policy.

Further Information for Users in the European Union

This section applies to all Users in the European Union, according to the General Data Protection Regulation (the “GDPR”), and, for such Users, supersedes any other possibly divergent or conflicting information contained in the privacy policy.

Legal Basis of Processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes.
• Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof.
• Processing is necessary for compliance with a legal obligation to which the Owner is subject.
• Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner.
• Processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further Information about Retention Time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent. Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfill a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after expiration of the retention period.

The Rights of Users Based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following, to the extent permitted by law:

• Withdraw their consent at any time.
• Object to processing of their Data.
• Access their Data.
• Verify and seek rectification.
• Restrict the processing of their Data.
• Have their Personal Data deleted or otherwise removed.
• Receive their Data and have it transferred to another controller.
• Lodge a complaint.

Users are also entitled to learn about the legal basis for Data transfers abroad and about the security measures taken by the Owner to safeguard their Data.

Details about the Right to Object to Processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner, or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge, and without providing any justification.

How to Exercise These Rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month.

Further Information for Users in Switzerland

This section applies to Users in Switzerland, and, for such Users, supersedes any other possibly divergent or conflicting information contained in the privacy policy.

The Rights of Users According to the Swiss Federal Act on Data Protection

Users may exercise certain rights regarding their Data within the limits of law, including:

• Right of access to Personal Data.
• Right to object to the processing of their Personal Data.
• Right to receive their Personal Data and have it transferred to another controller.
• Right to ask for incorrect Personal Data to be corrected.

How to Exercise These Rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible.

Further Information for Users in Brazil

This section applies to all Users in Brazil, according to the "Lei Geral de Proteção de Dados" (the "LGPD"), and for such Users, it supersedes any other possibly divergent or conflicting information contained in the privacy policy.

The Grounds on Which We Process Your Personal Information

We can process your personal information solely if we have a legal basis for such processing. Legal bases are as follows:

• Your consent to the relevant processing activities.
• Compliance with a legal or regulatory obligation that lies with us.
• The carrying out of public policies provided in laws or regulations or based on contracts, agreements, and similar legal instruments.
• Studies conducted by research entities, preferably carried out on anonymized personal information.
• The carrying out of a contract and its preliminary procedures, in cases where you are a party to said contract.
• The exercising of our rights in judicial, administrative, or arbitration procedures.
• Protection or physical safety of yourself or a third party.
• The protection of health – in procedures carried out by health entities or professionals.
• Our legitimate interests, provided that your fundamental rights and liberties do not prevail over such interests.
• Credit protection.

Your Brazilian Privacy Rights

You have the right to:

• Obtain confirmation of the existence of processing activities on your personal information.
• Access to your personal information.
• Have incomplete, inaccurate, or outdated personal information rectified.
• Obtain the anonymization, blocking, or elimination of your unnecessary or excessive personal information.
• Obtain information on the possibility to provide or deny your consent and the consequences thereof.
• Obtain information about the third parties with whom we share your personal information.
• Obtain, upon your express request, the portability of your personal information.
• Obtain the deletion of your personal information being processed if the processing was based upon your consent.
• Revoke your consent at any time.
• Lodge a complaint related to your personal information with the ANPD.
• Oppose a processing activity in cases where the processing is not carried out in compliance with the provisions of the law.
• Request clear and adequate information regarding the criteria and procedures used for an automated decision.
• Request the review of decisions made solely on the basis of the automated processing of your personal information.

How to File Your Request

You can file your express request to exercise your rights free from any charge, at any time, by using the contact details provided in this document, or via your legal representative.

How and When We Will Respond to Your Request

We will strive to promptly respond to your requests. In the event that you file an access or personal information processing confirmation request, please specify whether you’d like your personal information to be delivered in electronic or printed form.
We’ll respond within 15 days from the time of your request for complete disclosure, providing you with all the information on the origin of your personal information, confirmation on whether or not records exist, any criteria used for the processing, and the purposes of the processing.

Further Information for Users in the United States

This section applies to all Users who are residents in the following states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, and Montana.

Notice at Collection

The following categories of Personal Information have been collected or disclosed in the past 12 months:

• Internet or Other Electronic Network Activity Information
  Sold or Shared: Targeted Advertising
  Personal Data Processed: Trackers, Usage Data, Number of Users, Session Statistics, Clicks
• Identifiers
  Sold or Shared: Targeted Advertising
  Personal Data Processed: Various types of Data as specified in the privacy policy of the service, Company Name
• Commercial Information
  Sold or Shared: Targeted Advertising
  Personal Data Processed: Company Name

Your Privacy Rights Under US State Laws

You may exercise the following rights:

• The right to access Personal Information.
• The right to correct inaccurate Personal Information.
• The right to request the deletion of your Personal Information.
• The right to obtain a copy of your Personal Information.
• The right to opt out from the Sale of your Personal Information.
• The right to non-discrimination.

Additional Rights for Users Residing in California

• The right to opt out of the Sharing of your Personal Information for cross-context behavioral advertising.
• The right to request to limit our use or disclosure of your Sensitive Personal Information.

Additional Rights for Users Residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, and Montana

• The right to opt out of the processing of your personal information for Targeted Advertising or profiling.
• The right to freely give, deny, or withdraw your consent for the processing of your Sensitive Personal Information.

How to Exercise Your Privacy Rights Under US State Laws

To exercise the rights described above, you need to submit your request to us by contacting us via the contact details provided in this document.

How to Exercise Your Rights to Opt Out

To exercise your right to opt-out of Sale or Sharing and Targeted Advertising, you can use the privacy choices link provided on this Website or use a user-enabled global privacy control, such as the Global Privacy Control (“GPC”).

Additional Information About Data Collection and Processing

Legal Action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services.

System Logs and Maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Changes to This Privacy Policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner.

Last Updated: September 11, 2025

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