What it’s for
An Internal Signal watches a metric you care about. It fires when the metric moves against the direction you expect, and tells you what changed, why it matters and a suggested next step.
Before you start
Internal Signals come from your metrics. A metric excluded from Internal Signals raises none.
Steps
Read a Signal
- In the sidebar, under Signals, choose Internal.
- Read the card: how far the metric moved, and Snowfire’s good, bad or ugly read of the move.
- Use the filters to narrow the list. Pin the How it works section to keep the page explained.
- What changed: Pipeline coverage fell to 2.4x this week, below its 2.5x alert line. Four deals pushed.
- Why it matters: Two of the pushed deals share a competitor mentioned in last week’s calls.
- Next step: Ask the deal owners for a plan on the two competitive deals before the forecast call.
Tune your Signals
- Edit a Signal’s name, description, event and meaning.
- Dismiss associated metrics you do not need. Dismissing an internal metric also dismisses its Signal.
- Set how many days a Signal stays active before it moves to the Archive tab.
Check and fix
| Problem | Fix |
|---|---|
| The list reads No Signals match your filters. | Clear the filters. |
| A metric raises Signals you do not need. | Open the metric and choose Exclude from Internal Signals. |